Wow! After a period of relative quiet the stock market is in a state of flux at the time of this writing. This is not to say what will happen the day after tomorrow, but it is worth thinking about what this means to staffing in general and to ones company. To put things into perspective the market has declined over 10% in a week and 1,000 points at the opening bell on August 24th. This due primarily to China’s declining industrial output and their devaluation, followed by other international concerns, a slower US recovery, etc. However bare in mind that the Dow has risen 2½-3 fold over the last 6½ years (after the derivatives, sub prime mortgage debacle, etc.) and during this period we had no less then 5 substantial corrections.
So what does this all mean assuming things don’t return to “normal” the next day? First these types of corrections are normal and one should not panic. With computerized trading now being the norm trying to explain the unexplainable is simply reverse fortunetelling, making up what happened to fit the facts. Nevertheless when there is major correction most everyone starts to either freeze or cut spending due to uncertainty. While the risk takers start to buy what they perceive as bargains, thinking they know where the bottom is.
For staffing companies they may see a hiring freeze or even layoffs as has happened already to those serving in the energy sector or export sector. This can impact both direct hire and temps, with usually 2:1 relative impact. Until staffing company’s clients can see which way the economic wins are blowing they will defer adding cost, or even cutting cost. Some staffing companies may reduce their prices to avoid being left out in the cold. This may also be reflected in increasing the number of days clients pay their bills, impacting cash flow. Banks may tighten their loan policies and even enforce their covenants more strictly. A wise staffing company will make plans in advance of these events and have contingency plans in place. When the foul winds die down those fastest to reverse direction will be the winners, hiring good candidates, using their hoarded cash to make sound investments, scooping up clients who are again ready to spend money, etc. Adversity is the father of opportunity and in general small to mid sized staffing companies are quicker to take advantage of this.
To see all articles in this series please go to http://optimal-mgt.com/blog.
“Growth is good” and as Gordon Gekko said in Wall Street “greed is good”. To put both comments into perspective everything has its’ limits. Growth is good as long as it can be managed, that growth is sound and it can be financed. Growth for the sake of growth is not a good strategy. Investing in the wrong properties is not good in the game of Monopoly or the real world.
Too many small to mid sized businesses will take on any business they can get at their minimum margin rate. As they try to grow the business all too often they don’t adequately consider whether or not their clients are a good credit risks or the ability to pay their bills on time. The company of course has to pay for their goods or services on a timely basis and if they have long payables or worse need to write off a bad debt on a large account they will either eat into their line of credit or may even put the company in financial jeopardy. When the company has been doing business with a “good” client, the collection department may even be asked not to become too aggressive on past due payments as not to alienate them. But as account receivable days outstanding pile up so does the potential seriousness of the problem. Running a business should be balancing of risk and reward, looking at just the reward without assessing credit worthiness is risky business.
But even if your client pays their bills albeit late, if you grow too fast you can grow yourself right into bankruptcy. For example if you are a tech staffing company and have an available line of credit of $300,000 and minimal free cash reserves and then you have added 12 new contractors on assignment at an $80/hour bill rate. You will have increased your receivables by $166K/month. And if the client does not pay his bill until 60 days your A/R will rise by $332K. You have then exceeded your line and you may be in serious cash flow difficulty. Ideally the company should increase their LOC with the bank in anticipation of taking on large orders and as staying within prudent credit limits. Some clients, for the privilege of doing business with them, don’t pay their bills in 90 days to make money on the float.
Assuming that you have ascertained the credit worthiness of that client and their maximum credit should be $40,000 which would cover one contractor, with payment terms of 30 days. But adding 12 contractors should carry payment terms of 1 week. Alternatively you could have asked for payment in advance, or a deposit, based on the number contractors and hours they are scheduled to work, with adjustments made as necessary at week end. Providing competitive prices is a separate business decision from taking on the far greater risk of becoming someone’s banker.
To see all articles in this series please go to http://optimal-mgt.com/blog.
Optimal Management has served the staffing industry since 1994 and has been a member of NACCB, CSP, ASA and NTSA. Our President, Michael Neidle has been in the staffing industry since 1989, including a senior executive for 2 large national staffing companies, starts-ups and Fortune 500 Corporations in the IT, biotech, service, and manufacturing sectors and is a noted speaker and author. Optimal Management was selected for the 2012 Best of San Mateo Award in the Business Management Consultants category. [More]